Will Microsoft's KIN Encourage Reverse Lookups?

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Microsoft's unveiling of the smart phones KIN ONE and KIN TWO may ultimately affect the way you perform a reverse phone lookup. Designed specifically to optimize integration with social networks, the KIN ONE and KIN TWO are being hailed as Microsoft's attempt at creating a "plugged-in social generation". In designing a UI that enables a person to quickly scan and receive news feeds from sources such as Twitter, MySpace, and Facebook, the KIN ONE and KIN TWO are the first phones designed specifically for the growing population of people who text and update their social network more often than calling. Given that people tend to have extensive social networks that include both close friends and distant acquaintances, it's safe to assume that you'll be performing a fair amount of reverse lookups if you purchase a KIN.

In unveiling a phone that encourages people to share and promote themselves, it will be interesting to see what kind of dent the KIN will make in the smart phone market. Given Microsoft's investment in the KIN, should it gain traction in the marketplace, we may be witnessing a change in how cell phones are designed, and what type of features are offered. The KIN, which will be promoted to teens and those in their twenties, should provide a solid testing ground for what types of things this emerging demographic wants, and whether or not it will be viable to use the same thinking towards people on Wall Street, sports fanatics and other demographics.

Though the phones have not yet been released, sneak peeks of the KIN have revealed features that enable a user to seamlessly search through their social network and perform a reverse lookup on a profile or phone number for the latest news feed. For social networking sites such as MySpace, Twitter and especially Facebook, the success or failure of the KIN may encourage or discourage further investment into the emerging phone market.